Tuesday, October 10, 2017

This Book is for Everyone! #notacookbook

            How many of you have kitchens at home? Yes... I said kitchens. And how many of you eat food every day... perhaps even 3 to 4 times per day? This pretty much encompasses the majority of the earth's population, but the most important question is: How many of you want to create some peace in this world?
            My latest book is something different. Not a cookbook this time. This time it is a motivational book with inspirational advice, called "Parsley is World Peace in Disguise".
            Chef Michael Smith says "Chef Dez knows the way forward is through the kitchen"... and I believe this to be true, but is parsley really world peace in disguise? That is quite a statement. Not just parsley, but food in general is. Food is one denominator that not only do we all have in common, but also it effects our senses and well being on so many levels. No matter what race, religion, financial status, or level of fame anyone is, we all begin, end, and continue through our days with nourishment. It connects us all together… if we let it, and at the same time enriches our lives and existence.
            The title of this book was chosen to help reflect the amount of influence food and its preparation can have on our day to day lives... but why parsley? Parsley is one of the oldest known garnishes. On restaurant plates and in butchers' display cases; although its use may be limited nowadays, the role of the bright green sprigs is ubiquitous. The intention of garnishing a dish or a food item is to add visual appeal. With embellishment, the look of the food is enhanced and is done do to make it more attractive and more tempting. This allurement then leads to anticipation of eating, making one salivate, and the theory is that this will in turn improve the whole eating experience as we nourish our bodies... making us feel better on so many levels.
            So this is a book about garnishing? No... although garnishing is a good thing, and is mentioned and recommended, it is collection of ideas, thoughts and theories on how food and beverage can make the world a better place... both for you and everybody else. 
            This book is for the culinarily skilled, for the ones that struggle with a can opener, and everyone else in between.  It is for anyone that loves being in the kitchen and for the ones that detest it, but most importantly it is for everyone who wants to enrich their lives and relationships with an everyday means: food.
            Your life is not meant to be a white knuckled pilgrimage of chaos; it should be a representation of mastery and triumph… Life is meant to embrace others, to love one another, and at the same time to love ourselves. This book will show you the way there using your existing kitchen as the pathway, the innate need to consume nourishment as the vehicle, and food & your mind as the fuel.
            I have taught hundreds of cooking classes, hosted countless numbers of live cooking events and have spoken to thousands of people about food and cooking. The contents of this book represents the most pertinent of information from all of those performances and conversations over the last 15
years of being "Chef Dez". Yes, this month, October 2017, represents me being in business for myself now for 15 years. I have always loved to cook, but the last 15 years have been the best because I have been able to share it all with you.
            Authors, in order to make a living, rely on selling books to do so. If you choose to buy my book (my 5th publication btw), it will not only help support what I do, but also help spread the word. Let's create some peace, shall we?
            Available worldwide through Amazon, in select retail stores, and from my website at www.chefdez.com it is a perfect book for anyone. From my website it is only $15 including GST and shipping to anywhere in Canada, for signed copies. If you choose to order from my website, you DO NOT need a PayPal account; just choose to purchase with a credit card when prompted after clicking the "buy now" button. Alternatively, you can e-transfer $15 to dez@chefdez.com and put your mailing address in the details of your transfer; or mail a $15 cheque or money order payable to: Chef Dez Enterprises, PO Box 2674, Abbotsford, BC, V2T 6R4.
            Thank you so much, and until next time... Happy Cooking!

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